Popular culture is an idea or artifact that is unique to a time or place in history. The mass appeal of popular culture would be the driving force that influences the population. It is a generalized or simplified idea that brings a product to mainstream society. Marketing of popular culture usually centers on the belief that it will cause a new trend. Popular culture influences my choices on a daily basis. It has the ability to influence my ideas when even purchasing a product. I find when I’m looking to purchase a product that I am much more likely buy if I think it is acceptable to my peers. In my everyday life I have found that it even influences me at work.
In today’s work environment pop culture influences my company’s decision to roll out new products. I work for Armstrong Cable and they determine what new products they offer by popularity. For example, we are releasing a new product this year called Whole-Home DVR. It is a product that will have one hard drive to service your house, allowing you to view all your recordings from any televisions in the house. In the past, individual DVR’s did not have this sharing capability, so a person was only able to watch a recorded program on one TV. Due to the mass popularity of a whole-home solution when offered by other cable providers, Armstrong decided to buy into the product and make it available to their customers as well. As you can see, the popularity of a product to a consumer drives businesses’ merchandising choices. In an ever-changing market and more and more viewing options available, cable companies have recognized the need to continue to provide more choices to their customers.
The mobile phone platform has been growing at exponential rate over the past ten years. Phones have become almost as fast as laptops and one in particular has captured the eye of pop culture. The iPhone, developed by Apple, has been dominating the mobile platform and continues to create new innovations that other companies have followed suit with. Android (developed by Google) has been Apple’s number one competition and continues to be just as innovative if not more in some cases. With the continued growth and popularity of these mobile devices, it has created a phenomenon within the mobile industry. Other companies like Microsoft, Nokia, and Blackberry are all trying to mimic Apple and Android’s success and are now trying to play catch-up with these mobile powerhouses. Pop culture has influenced these other companies to be inventive and find new ways to market their products to become successful like Apple. It’s amazing if you sit and ponder what the possibilities are in the future for these mobile platforms. With such great potential we have the capability of basically carrying a computer with you at all times.
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